22 Facebook Facts and Statistics You Need To Know Right Now

Facebook facts and statistics everyone will be talking about

Here are 22 top facts and figures that make interesting reading. The growing role of mobile is the standout!

1. $3.2b in total revenue over the 3 months
2. Advertising revenue grew 64% year on year
3. 1 billion video views a day in September
4. 8,300 employees, which is up 40% since last year
5. 1.5 million total advertisers on Facebook
6. $766 million in free cash flow in the third quarter
7. 64% of monthly active users log on every day
8. 1.35 billion people log into Facebook each month
9. 703m use Facebook mobile each day (40% growth for the year)
10. 700 million people use Facebook groups every month
11. “Whatsapp” has 600m monthly active users, on track for 1 billion
12. 3 billion links have been created through Facebook applink
13. Price per Facebook ad increased 247% due to higher quality
14. Total advertising impressions declined 56% over the year
15. Payment volume from games decreased 2% year over year
16. Instagram has 200m users with a goal to get to 1 billion in the short term
17. Average Instagram user spends 21 minutes per day on the app
18. 1.12 billion use Facebook mobile each month, which is up 250 million since last year
19. Mobile is 66% of ad revenue up from 49% during the same time last year
20. Users respond 20% faster on FB messenger app versus native FB messenger
21. 864 million daily active users up from 829 million in the second quarter of 2014
22. 1 billion engagements every week between public figures and their Facebook fanpage fans

What these stats mean for you

1. Create relevant quality content

First, business will die if they automate content creation and post generic content not highly relevant to their followers. As tools help both consumers and businesses create content faster, competition for exposure in the Facebook newsfeed will only increase.  Remember, the world cup generated 10b interactions just by itself and public figures averaged 1b interactions per day in September. The businesses that continue to get high engagement will be the ones that invest in telling personalized stories and creating deep experiences for fans. If you’re looking for creative engagement ideas, click here and click the “show me more ideas” button in the bottom right.

2. You will need to make your Facebook ads more effective

Second, ad prices increased 247%! This means businesses will need to get more clear on who their ideal customer is if they want to generate a positive ROI using Facebook ads. A simple but highly effective strategy is to capture the email addresses of your Facebook fans and then retarget them by uploading their emails into Facebook’s advertising platform. Use a Facebook contest platform like the one Jeff uses which is averaging a 17.5% conversion rate from fan to email address over the last 2,000 campaigns launched. If you haven’t organically grown your page to at least 500 fans, this strategy will not work. I recommend you focus on getting engagement first using a free tool like timeline contest creator and remember that 456m users are only using Facebook on their mobile each day. Make content easy to engage from on a mobile device.

What’s next?

1. Facebook will spin groups out into their own app within the next year

Mark specifically said that the mobile app ecosystem likes apps that are very good at doing one thing really well. He also stated that in Facebook’s effort to connect the world, reaching 1b users per app is a critical milestone to begin monetization.

2. Facebook will not build its own payments platform

Speculation around Facebook creating it’s own payments platform post-poaching of Paypal’s CEO is unfounded. Facebook will take a partnership approach to creating a seamless payment experience on the platform versus building something themselves. This is good news for Paypal, Stripe, and other major players in the online payments space.

3. Facebook’s mission is to connect the world

Facebook will focus on connecting and understanding the digital world and building the next generation computing platform over the next 3-10 years. In the short term (3 years) they’ll grow and serve the existing community of 864m daily Facebook users and 700m daily users of Facebook groups as an example. To date, Facebook users viewed video 1b times per day in September and spent 21 minutes per day on Instagram. In the mid term (5 years) they’ll focus on making Messenger, Whatsapp, search, and Instagram into their own business behemoths by helping them reach 1b users. Whatsapp is at 600m users and well on the path to reach 1b in mid term. Over the long term (10 years) Facebook will focus on getting more of the worlds population internet via internet.org and on creating the next great computing platform via Oculus rift. Mark believes Oculus is well placed to shape the long term of computing. He says:

“Virtual and augmented reality will be part of future of computing over next 10-15 years“.

Read more at http://www.jeffbullas.com/2014/10/31/22-facebook-facts-and-statistics-you-need-to-know-right-now/#BmbyO7twZybMRH2Z.99

Τι κάνει ένας community manager

Εύκολα θα μπορούσαμε να πούμε πως ζούμε την αποκορύφωση του digital, σε μία ηλεκτρονική εποχή που όλα γύρω μας κινούνται στους ρυθμούς των social media. Για να προλάβουμε αυτούς τους ρυθμούς, οι οποίοι χαρακτηρίζονται από τις ραγδαίες αλλαγές και τις απρόοπτες εξελίξεις, χρειαζόμαστε άτομα με την κατάλληλη κατάρτιση και εμπειρία.

Αναφερόμενοι στα μέσα κοινωνικής δικτύωσης, κρίνεται πλέον απαραίτητο ένα άτομο που θα διαχειρίζεται λογαριασμούς σε κάθε είδους social media ( Facebook, Twitter, Instagram κ.ά.). Όταν όμως μιλάμε για διαχείριση εννοούμε μία πληθώρα από tasks που πρέπει να φέρει εις πέρας ένας Community Manager.

Ενδεχομένως, η δουλειά ενός Community Manager να φαντάζει σε ορισμένους ως κάτι απλό, όμως κάθε άλλο… Δε θα ήταν υπερβολή αν λέγαμε πως ο manager αυτόςαποτελεί την εικόνα του brand. Ειδικά εάν αναλογιστούμε πως το μεγαλύτερο μέρος του χρόνου του το αξιοποιεί για να κάνει έρευνα, να βρίσκει και να δημιουργεί ποιοτικό περιεχόμενο. Περιεχόμενο, το οποίο θα εμπλουτίσει τις σελίδες των brands που έχει αναλάβει να διαχειρίζεται.

Από τις αρμοδιότητες του δε λείπουν η στενή παρακολούθηση της σελίδας, η ανάλυση στατιστικών, η επικοινωνία με το κοινό αλλά και η επίλυση τυχόν κρίσεων. Ενώ, εξίσου σημαντική είναι και η παρακολούθηση του ανταγωνισμού. Ο συνδυασμός αυτών των παραμέτρων είναι ο ορισμός της δημιουργίας ενός άρτιου, δημιουργικού και ανταγωνιστικού content για τη σελίδα ενός brand. Συμπεραίνουμε λοιπόν, πως η ανάπτυξη περιεχομένου δεν είναι εύκολη υπόθεση.

Αρκεί να θυμόμαστε, πως το content είναι το κλειδί σε όλη την digital παρουσία ενός brand. Όχι μόνο καθορίζει το brand awareness και το brand engagement, αλλά φυσικά και το μέγεθος των conversions. Ουσιαστικά, πρόκειται για το άλφα και το ωμέγα της πορείας που θα διαγράψει ένα brand και της θέσης που θα λάβει στο μυαλό και στις προτιμήσεις των καταναλωτών. Επομένως, η επιλογή και η δημιουργία του σωστού content είναι δικαίως το πιο χρονοβόρο κι απαιτητικό task ενός Community Manager.

It’s official… content is the king!

πηγή 

Το tumblr κυκλοφόρησε Mac εφαρμογή για το OS X 10.10 Yosemite

Πριν απο μερικές μέρες η Apple ανακοίνωσε τη δωρεάν διάθεση του νέου της λειτουργικού Yosemite. Το Tumblr, η microblogging πλατφόρμα με στοιχεία κοινωνικού δικτύου (το οποίο το έχει εξαγοράσει η Yahoo!) ανακοίνωσε και αυτό με τη σειρά του μια νέα εφαρμογή για τη νέα έκδοση του λειτουργικού της Apple.

Η εφαρμογή επιτρέπει στους Mac χρήστες να συνδέονται μονάχα στο tumblr, με τη δυνατότητα για προβολή σε πλήρη οθόνη, καθώς και να δημοσιεύουν σε αυτό από σχεδόν οπουδήποτε μέσα στο λειτουργικό. Αν υπάρχει σε κάποιο παράθυρο το εικονίδιο «share», τότε υπάρχει η δυνατότητα κοινοποίησης φωτογραφιών, βίντεο, κλπ.

Μπορείτε να βρείτε την εφαρμογή μέσω του Mac App Store.

Profile Pictures Σε Social Networks και Οι Διαστάσεις Τους

Facebook

• Facebook Cover: 851 x 315 pixels

• Facebook Profile Picture: 180 x 180 pixels

Twitter

• Twitter Profile Picture

• minimum: 73 x 73 pixels

• maximum: 500 x 500 pixels

• Twitter Header: 1252 x 626 pixels

• Twitter Background

• minimum: 1600 x 900 pixels

• maximum: 2500 x 1600 pixels

Google+

• Google+ Profile Picture: 250 x 250 pixels

• Google+ Cover: 2112 x 1192 pixels 

YouTube

• YouTube Profile Picture: 800 x 800 pixels

• YouTube Header: 2560 x 1440 pixels

Instagram

• Instagram Profile Picture: 150 x 150 pixels

Pinterest

• Pinterest Profile Picture: 165 x 165 pixels 

LinkedIn

• LinkedIn Profile Picture: 100 x 50 pixels, up to 100KB

• LinkedIn Hero Picture: 646 x 200, up to 2MB

The 2014 Social Media Ads Cheat Sheet

If you are considering about advertising on social media, then you should also consider creating great visuals with catchy lines, that will help your campaign reach the wider audience range possible.

Each social network has its own set of rules when it comes to visual requirements. All of them provide advertising features, however you can not reuse the same pictures in different social media channels. Next time you need to create a paid social media campaign, consult this cheat sheet created by Flightpath NY, so that you know the dimensions that correspond to each social network.

Read more: http://wearesocialmedia.gr/the-2014-social-media-ads-cheat-sheet/#ixzz3FwtokcNv

10 Things We Took From Social Media Week 2014

1. Every year, video is increasing in importance as a medium and every year it’s becoming increasingly difficult to do it properly. Repeatedly and from various sources, we were told that video’s resurgence over the past few years means that in 2014 a lot can be gained from well executed video content and campaigns. This doesn’t just include short clips on Vine and Instagram, (where brands are beginning to figure out the value they can add,) but also long-form video and YouTube.

2. The industry is preparing itself for the disruption caused by tech in the coming years. It might have been that everyone was still buzzing about the iPhone 6 and its NFC capabilities, the iWatch, or maybe even the presence of several individuals rocking the Google Glass look… but more than any other event we’ve been to, there was discussion, (and perhaps a little bit of fear,) surrounding the potential technology disruptions of the coming years and how they will impact social media use. Funnily enough, though there were lots of people telling us these technologies would have an impact, there were very few who could articulate what that impact was going to be. In other news, we managed to have a play with Oculus Rift, a technology that may not only disrupt social media, but also have a say in how and what people share in future. We can’t deny it though — it’s a hell of a lot of fun.

3. Africa as a market for brands is going to be increasingly opened up in the next few years as the likes of Facebook and Google continue their pioneering work to connect the continent with smartphones. Daring brands interested in accessing that market should be sitting up, taking note and beginning to figure out their game plan. When they do, they should bear in mind the following:

• Don’t think of Africa as one homogenous market — it is 5 separate markets (East, West, North, South, Central.)
• There is a serious advanced technology paradox, with some communities soon to have access to drones, but not to running water…
• African countries feature some of the youngest populations in the world who will soon have a huge amount of buying power.
• Mobile isn’t the ‘first screen’. On most occasions, it’s the only screen.
• Africans are optimistic and aspirational — it’s cool to show off a brand / logo.
• Transit times are a huge opportunity — people commute long hours on old transport systems but with smartphones.

4. Private is the new social. Apps like WhatsApp and Snapchat have been on our radars for a few years, but only in 2014 have they become entrenched in people’s sharing behaviour enough to tempt brands across the board to trial them. You might have heard about Channel 4's test with WhatsApp or Durex’s tests on WeChat in China, but there is much wider interest (and more importantly, intent,) in exploring these platforms.

5. Be it command centres, on-call creative teams or a mobile-accesible content pool… after two years of panic about how to ‘do reactive’ on social, brands are beginning to figure out their own ways of working in an always-on world. The problem is, now everyone can do it, it’s becoming exponentially harder to rise above the noise.

6. The industry is reacting to stories like the Drum piece (above) by stating even more intent on trying to solve the “what is the ROI of social media” question. Efforts like IPA Social Works are admirable in trying to lead the way, but the industry has only just agreed that it’s a necessity. Unless we can innovate faster, a solution to actually measure ROI is still a few years off. But as they say at AA, admitting you have a problem is the first step…

7. People are still fixated on ‘social media’ meaning ‘short social campaigns for big brands with big budgets’. We’re totally biased on this of course, but the idea that the only campaigns worth discussing either have to be Red Bull or Oreo is getting a little tiring. There are thousands of small and medium-sized businesses investing modestly in social media globally and achieving mega-results, but they don’t get discussed. We loved it when Lars Silberbauer from Lego spoke about their i-am-George campaign. Budget: $100. More examples like this one, please.

8. Society is finally figuring out what social media is and isn’t. It isn’t technology or a set of apps — it’s PEOPLE. And that understanding should be influencing every decision and idea that people come up with. Whether it’s the knowledge now that the golden rule to ‘going viral’ is tapping into emotion (and PR), or the behavioural psychology propounded by Rory Sutherland. It doesn’t matter the angle you’re approaching it from — and there are hundreds of possibilities — if you understand people, you have the knowledge you need to unlock social for your business.

9. The new-wave digital media companies like Buzzfeed and Upworthy are going through every lesson the traditional media have been through over the past century, but hundreds of times faster. They’re discovering the value of headline-writing, of visual aids and audiences, but faster (and better?) than in the past… Prepare yourselves for a disruptive 2015 in the media space.

10. More than ever before, the industry is realising that a ‘presence’ is no longer enough on social (like it has been in the past). So much is the noise now on social media, (due to so many businesses out there trying to harness it,) that you need to be innovating, creating and constantly on — always striving to be one (if not more,) step(s) ahead of the curve.

10 Things you didn’t know about LinkedIn

1. LinkedIn is one of the oldest surviving and thriving networks. It launched in 2003. Think about this next time you hear “[Insert new kid on the block] is the New MySpace/Facebook…”
2. What the heck is a “L.I.O.N?” You may have seen this acronym on some user’s profiles. It is not endorsed by LinkedIn and simply means this person is a super connected person, its stands for “LinkedIn Open Connector” as in “will add anyone.”
3. Just like the other social networking behemoth, Facebook, LinkedIn is also a work in constant progress and is continuously being updated. “Event Listings” and “Product Pages” are just two of the recent deadpooled features drawing the ire of digital marketers but also keep them on their toes.
4. Knowing the benefits of advanced searches and how to utilize filters and differing account advantages can give any salesperson, researcher or HR rep. a huge edge on the competition.
5. Community groups are excellent for networking, finding useful information and even distinguish yourself or your brand as an industry leader. The largest group on LinkedIn is “Job Openings, Job Leads, and Job Connections” and has 1,387,821 members. But they are absolutely tedious to maintain and poorly structured for community managers who need data to provide actionable insights:
   a. No efficient way to analyze deep insights for owned groups
   b. No storage or time range options for analytics
   c. No way to examine engagement or users either
   d. Spammers: oy, vey, the spammers are out of control
   e. There are no third-party tools to analyze, schedule, or assist group owners in any way.
   f. There are no buttons, feeds or any sort of tool to promote groups outside of LinkedIn.
   g. When you search for groups, there is no way to filter for group size or most engaged or which ones are truly open to post.
   h. There is no way of knowing how your group ranks among others.
   i. There is a limit to how many groups you can join or moderate.
   j. There is a limit of 5 times (EVER) that you can modify your groups’ branding.
   k. You can invite large numbers of people to your group but you can’t modify or customize the canned impersonal LinkedIn message attached leading to a poor experience all around.
   l. There is an invite ceiling for groups. It can be increased by request but there is no way to gauge where you are in proximity to your limit. It varies by group.
   m. SWAM (Site Wide Automatic Moderation) has made group owners pay the price for out of control spammers. If someone is blocked and deleted in one group, they are automatically moderated (and not allowed to post unless approved manually) in EVERY other group they have joined. Most people are both angry and confused about this and just contact Group Managers who can do very little.
   n. There seems to be a disconnect between the LinkedIn mobile apps and the website. Many people using an ipad or the app don’t know how to join a group or even which group they have been invited to join.
   o. There is no way to track response rates for announcements that have been sent to a group and no way to archive or analyze past announcements.
   p. LinkedIn Polls for groups are sort of a joke: There is no way to see votes unless you vote, forget about insights.
   q. Learn from the big guys: If you care about influence more than numbers, make your group super niche to create a topical powerhouse or go broader if you want to build a amplification/prospecting platform.
6. Job seekers who have applied to a job via LinkedIn and go back to look at the listing using the mobile app cannot open or see the listing anymore. This makes no sense to me.
7. Many people under utilize their contacts: you can use services like Google+, Gmail’s Rapportive & the Outlook plug-ins to export or connect to your contacts outside of LinkedIn.
8. It is mind boggling to me how many people use an inappropriate profile picture or post content that raises eyebrows on this network. Keep it professional and stay away from made up job titles and risqué photos.
9. Everyone can now become a LinkedIn influencer and publish content. The field has been leveled and open to all.
10. The most successful groups and brand pages have a dedicated team or staff member monitoring, posting and maintaining brand promise, daily if not on an hourly basis.

Το Facebook θα αποσύρει σύντομα τον τύπο διαφημίσεων Sponsored Stories. Μη χαίρεστε...

Τα διεθνή Μ.Μ.Ε. τεχνολογικού τύπου έχουν «πάρει φωτιά» μετά τη δήλωση του Facebook πως από τις 9 Απριλίου και έπειτα αποσύρει τον τύπο διαφημίσεων με την ονομασία Sponsored Stories. Για όσους δε γνωρίζετε, πρόκειται για τις διαφημίσεις τις οποίες βλέπουν οι χρήστες με την ένδειξη «ο τάδε έκανε like στη σελίδα τάδε» ή «ο τάδε σχολίασε την τάδε δημοσίευση». Διαφημίσεις, δηλαδή, οι οποίες αξιοποιούν το word of mouth των χρηστών και να ικανοποιήσουν τους διαφημιστές, οι οποίοι φυσικά θα φέρουν έσοδα στο Facebook.

Σε κανένα χρήστη δεν αρέσει να τον εκμεταλλεύονται διαφημιστικά, άρα αυτή τη στιγμή θα πρέπει να χαιρόμαστε με αυτή την απόφαση του Κοινωνικού Δικτύου. Ή μήπως όχι; Σίγουρα όχι, αφού η απόφαση του Facebook να αποσύρει το συγκεκριμένο τύπο διαφημίσεων λόγω μιας παλαιάς δικαστικής διαμάχης, δεν αλλάζει και πολλά στα όσα ήδη γνωρίζουμε. Και εξηγούμαι.

Το Facebook πολύ έξυπνα ενσωματώνει το κοινωνικό πλαίσιο των Sponsored Stories σε όλες τις υπόλοιπες διαφημίσεις του. Αυτό σημαίνει πως θα συνεχίσουμε να βλέπουμε διαφημίσεις του τύπου «ο τάδε έκανε like στη σελίδα τάδε» και «ο τάδε σχολίασε την τάδε δημοσίευση», με τους διαφημιστές να έχουν πιο εύκολο έργο στη δημιουργία τους μετά την 9η Απριλίου.

Αυτό που δεν πρέπει να ξεχνάτε, είναι πως έχετε τη δυνατότητα να εξαιρεθεί το όνομα σας από τέτοιου είδους διαφημίσεις, ώστε οι φίλοι σας απλώς να αντικρίζουν την ένδειξη «Sponsored» και όχι την ένδειξη πως εσείς κάνατε like ή αφήσατε σχόλιο σε μία δημοσίευση. Αυτό μπορεί να πραγματοποιηθεί μέσα από τη σελίδα των ρυθμίσεων σας, επιλέγοντας «Κανείς» στην επιλογή «Να συνδέονται οι κοινωνικές μου δραστηριότητες με διαφημίσεις για».

124 Fascinating Social Media Statistics & Figures From 2013

The marketers guide to the social web in 2014.

Here are 124 of the most fascinating social media statistics and figures from 2013 that can help you better understand the importance of Facebook, Instagram, Twitter, Vine, LinkedIn, SlideShare, Google+, Pinterest and Snapchat.

Facebook Statistics

1. 67 percent of Internet users in the U.S. are on Facebook, while 82% of UK Internet users are on the network as well. (source: Business Insider)

2. 95 percent of Facebook users log into their account daily. (source: Social Media Today )

3. 30 percent of American get their news from their news feed on Facebook. (source: Mashable)

4. The average number of minutes users spend per month on Facebook is 351 minutes. (source: AllThingsD)

Πως θα αποκτήσεις περισσότερους followers στο twitter;

Αιώνια ερώτηση, ω ναι από τότε που αρχίζει το βαθύ twitter. Καθώς ο αριθμός των followers ενός λογαριασμού στο twitter δε σημαίνει κατ’ ανάγκη ότι υπάρχει και ποιότητα, τα brands ελπίζουν στη χρήση του και το χρησιμοποιούν για να μεγαλώσουν το awareness τους και να έχουν drive traffic. Είναι πολύ σημαντικό όμως να έχουν σχετικούς, με το brand, followers.

Παρακάτω ένα όμορφο infographic με 7 συμβουλές οι οποίες περιλαμβάνουν engaging customers, using images, hashtags και videos.